In todays world of Digital Marketing, Search Engine Optimization (SEO), has two types: On-Page SEO and Off-Page SEO. In Off-Page SEO, in building a website’s authority and improving its search engine ranking, backlinks play a crucial role . As a SEO expert, understanding backlinks and their importance in Off-Page SEO is essential.

What Is Backlinks?

Backlinks, also known as inbound links or incoming links, are links from one website to another. They act as a signal of trust and credibility for search engines. When a website links to your site, it’s essentially vouching for your content, suggesting that it is valuable and relevant.

For example:

  • If a tech blog links to your website that sells gadgets, that link serves as a “vote of confidence” for your content or products.
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